When Chuck E. Cheese came on board they were stuck in the 80’s with a character time had left behind and a reputation for germ infested ball pits and bad food. We got the opportunity to bring Chuck E., the mouse, up to the standards that kids were seeing everyday on tv and at the movies, from Disney and Pixar, and get the word out that Chuck E. Cheese’s was in fact a safe, clean place where your kid could be a kid. And their pizza wasn’t actually half bad either.
Follow Me To Fun – Super fun spot aimed at the kiddos. It was really cool collaborating on this campaign with Jaret Reddick, a Gramy nominated songwriter and lead singer for the band Bowling For Soup, and of course the voice of Chuck E. We would have some loose ideas and copy points and then spend a day at Jarret’s studio and write the songs. Jarret even made it “seem” like we were helping. Super cool dude.
Locking Up – These spots took a different approach from the normal “Kids” focused work as they target moms. Yeah, we did a “Message From the Founder” campaign. But when your founder is a cute, cuddly, animated mouse, we thought that was ok.
Cleaning Up – A little insight as to what Chuck E wanted out of his business.
